I received a comment today, that started with “Seriously what is VW actually waiting for?”
I have commented several times on what I think is causing VW to hold back, but I think that it is good to bring all of the information together into one post. Remember all of this is speculation.
One of the primary things that probably impacts the desire to put it into the Canadian Market is current global demand. Last year when VW started making the Amarok in Hannover, it was indicated that they expected wait times to drop from 12 weeks to 8 weeks. I quickly googled Amarok wait times and saw a couple of recent postings indicating that people are still waiting between 8 to 12 weeks. So if VW has a 8 week back log on Amaroks, why open another market, which would cause further delays? Perhaps they want to wait until the wait period is more manageable.
Another is the choice of engines, I’ve heard that the Amarok might get the 3.0 TDI for Canada, which might also be available for the rest of the world. Rumours abound that VW can’t produce enough TDI engines for their current production models, so Canada and the US miss out on the TDI option on some of the vehicles. TDI Tiguan anyone? Currently the Amarok is offered with either a gas engine or a BiTDI 2.0 engine everywhere else.
During a recent State of the Union Speed, President Obama, stated “And tonight, I’m announcing that we will launch talks on a comprehensive Transatlantic Trade and Investment Partnership with the European Union — because trade that is fair and free across the Atlantic supports millions of good-paying American jobs.” This could mean that the Americans are going to remove or scrap the Chicken Tax. This would make the price of the Amarok more attractive to American consumers. I hate to say it, but a lot of times Canada is considered a small niche market compared to the Americans. Maybe executives from VW and other companies know details about timelines for this and have planned for the removal of the Chicken Tax and global small pickups will once again be available in North America.
Finally responses that I have received from VW Canada indicate that the Amarok is not designed for the Canadian Market. Seriously other than needing urea injection to meet emissions, how different can Canadian standards be than other global markets? The last time I was in Europe, most countries used the metric system and some countries required day time running lights. Can Canada’s safety requirements be that much higher than the European Union?
Next week VW’s Canadian Trademark on Amarok will require an update, I don’t expect anything earth shattering, but maybe we will see something. Remember to sign up for the Newsletter and I will fire off quarterly updates and alert you as soon as I hear of any real news.