Amarok Trademark

It was pointed out to me a while ago by reader Chris that Volkswagen Canada had applied for a trademark on the use of “Amarok” as it applied to vehicles, including models and toys. It was initially filed back in 2007. Periodically I would re-check the listing because it didn’t look to be a full trademark. I am not a lawyer so I don’t know all of the finer points when it comes to trademark law.

I’ve been watching since late 2012 and every few months I would see that there would be an “Extension of Time” request filed that would push the date out by six months or so. The last one had an end date of 2014-10-29 unfortunately I was preparing for my Asia trip (which was completely devoid of Amaroks), so I forgot to check the Trademark database before I left.

I did that today, here is the listing if you want to check yourself. However the current status has changed, there is no longer an “Extension of Time” recorded, instead it indicates “Registered”. What does this mean? I have no idea, but hopefully we will know more soon. Summary of the Trademark database below for Amarok.

I have to admit that this excites me a little bit.

Canadian trade-mark data

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The database was last updated on: 2014-11-18

APPLICATION NUMBER:
1347946 REGISTRATION NUMBER:
TMA887487
STATUS: REGISTERED
FILED:2007-05-11
FORMALIZED:2007-07-05
ADVERTISED:2011-01-12
REGISTERED:2014-10-06

REGISTRANT:
VOLKSWAGEN AKTIENGESELLSCHAFT
38436 Wolfsburg
GERMANY

REPRESENTATIVE FOR SERVICE:
SIM & MCBURNEY
330 UNIVERSITY AVENUE
6TH FLOOR
TORONTO
ONTARIO M5G 1R7

TRADE-MARK (Word):
AMAROK

INDEX HEADINGS:
AMAROK

WARES:
(1) Motor vehicles and their parts; engines for land vehicles; tires for vehicle wheels; rims for vehicle wheels, complete vehicle wheels and their parts for land vehicles.
(2) Scale model vehicles, especially scale model automobiles; playing cards; stuffed toy animals and other stuffed toys; stand alone video game machines, video games; motorized scooters (vehicles for children) and motorized automobiles for children (vehicles for children).

SERVICES:
(1) Retail and wholesale services concerning motor vehicles and their parts and fittings, especially via retail and wholesale outlets and via mail-order business; retail and wholesale services via mail-order business and via internet concerning motor vehicles and their parts and fittings; bringing together, but not transporting, a variety of motor vehicles and their parts and fittings for the benefit of others, thereby enabling customers to view and purchase the goods; negotiation of contracts for the benefit of others about sale and purchase of motor vehicles and their parts and fittings.
(2) Reconstruction, repair, servicing, dismantling, cleaning, maintenance and varnishing of vehicles and their parts and motors and their parts, including vehicle repair in the course of vehicle breakdown service; refinement and tuning of automobiles.

CLAIMS:
Priority Filing Date: November 13, 2006, Country: GERMANY, Application
No: 305 69 596.0 in association with the same kind of wares and in
association with the same kind of services.
Used in GERMANY.
Registered in or for GERMANY on April 04, 2007 under No. 306 69 596.

Action Information
ACTION    DATE    BF    COMMENTS
Filed    2007-05-11
Created    2007-05-18
Formalized    2007-07-05
Search Recorded    2007-11-13
Examiner’s First Report    2007-11-13    2008-03-13
Correspondence Created    2008-03-06    2008-09-13
Extension of Time    2008-09-23    2009-03-13    Request Letter Date: 2008/09/04
Extension of Time    2009-03-06    2009-09-13    Request Letter Date: 2009/03/02
Extension of Time    2009-09-08    2010-03-13    Request Letter Date: 2009/08/19
Correspondence Created    2010-04-08    2010-10-08
Approval Notice Sent    2010-11-05    2010-12-03
Approved    2010-12-23        APPROVED BY PROGRAM EX200M1
Extracted for Advertisement    2011-01-07        Vol.58 Issue 2933 2011/01/12
Advertised    2011-01-12        Vol.58 Issue 2933
Allowed    2011-04-29
Allowance Notice Sent    2011-04-29    2011-10-29
Extension of Time    2011-11-03    2012-04-29    Request Letter Date: 2011/10/27
Extension of Time    2012-05-07    2012-10-29    Request Letter Date: 2012/04/30
Extension of Time    2012-10-30    2013-04-29    Request Letter Date: 2012/10/23
Extension of Time    2013-04-22    2013-10-29    Request Letter Date: 2013/04/16
Extension of Time    2013-10-23    2014-04-29    Online Request Date: 2013/10/23
Extension of Time    2014-04-29    2014-10-29    Online Request Date: 2014/04/29
Registered    2014-10-06

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