It was pointed out to me a while ago by reader Chris that Volkswagen Canada had applied for a trademark on the use of “Amarok” as it applied to vehicles, including models and toys. It was initially filed back in 2007. Periodically I would re-check the listing because it didn’t look to be a full trademark. I am not a lawyer so I don’t know all of the finer points when it comes to trademark law.
I’ve been watching since late 2012 and every few months I would see that there would be an “Extension of Time” request filed that would push the date out by six months or so. The last one had an end date of 2014-10-29 unfortunately I was preparing for my Asia trip (which was completely devoid of Amaroks), so I forgot to check the Trademark database before I left.
I did that today, here is the listing if you want to check yourself. However the current status has changed, there is no longer an “Extension of Time” recorded, instead it indicates “Registered”. What does this mean? I have no idea, but hopefully we will know more soon. Summary of the Trademark database below for Amarok.
I have to admit that this excites me a little bit.
Canadian trade-mark data
Third-Party Information Liability Disclaimer
The database was last updated on: 2014-11-18
1347946 REGISTRATION NUMBER:
REPRESENTATIVE FOR SERVICE:
SIM & MCBURNEY
330 UNIVERSITY AVENUE
ONTARIO M5G 1R7
(1) Motor vehicles and their parts; engines for land vehicles; tires for vehicle wheels; rims for vehicle wheels, complete vehicle wheels and their parts for land vehicles.
(2) Scale model vehicles, especially scale model automobiles; playing cards; stuffed toy animals and other stuffed toys; stand alone video game machines, video games; motorized scooters (vehicles for children) and motorized automobiles for children (vehicles for children).
(1) Retail and wholesale services concerning motor vehicles and their parts and fittings, especially via retail and wholesale outlets and via mail-order business; retail and wholesale services via mail-order business and via internet concerning motor vehicles and their parts and fittings; bringing together, but not transporting, a variety of motor vehicles and their parts and fittings for the benefit of others, thereby enabling customers to view and purchase the goods; negotiation of contracts for the benefit of others about sale and purchase of motor vehicles and their parts and fittings.
(2) Reconstruction, repair, servicing, dismantling, cleaning, maintenance and varnishing of vehicles and their parts and motors and their parts, including vehicle repair in the course of vehicle breakdown service; refinement and tuning of automobiles.
Priority Filing Date: November 13, 2006, Country: GERMANY, Application
No: 305 69 596.0 in association with the same kind of wares and in
association with the same kind of services.
Used in GERMANY.
Registered in or for GERMANY on April 04, 2007 under No. 306 69 596.
ACTION DATE BF COMMENTS
Search Recorded 2007-11-13
Examiner’s First Report 2007-11-13 2008-03-13
Correspondence Created 2008-03-06 2008-09-13
Extension of Time 2008-09-23 2009-03-13 Request Letter Date: 2008/09/04
Extension of Time 2009-03-06 2009-09-13 Request Letter Date: 2009/03/02
Extension of Time 2009-09-08 2010-03-13 Request Letter Date: 2009/08/19
Correspondence Created 2010-04-08 2010-10-08
Approval Notice Sent 2010-11-05 2010-12-03
Approved 2010-12-23 APPROVED BY PROGRAM EX200M1
Extracted for Advertisement 2011-01-07 Vol.58 Issue 2933 2011/01/12
Advertised 2011-01-12 Vol.58 Issue 2933
Allowance Notice Sent 2011-04-29 2011-10-29
Extension of Time 2011-11-03 2012-04-29 Request Letter Date: 2011/10/27
Extension of Time 2012-05-07 2012-10-29 Request Letter Date: 2012/04/30
Extension of Time 2012-10-30 2013-04-29 Request Letter Date: 2012/10/23
Extension of Time 2013-04-22 2013-10-29 Request Letter Date: 2013/04/16
Extension of Time 2013-10-23 2014-04-29 Online Request Date: 2013/10/23
Extension of Time 2014-04-29 2014-10-29 Online Request Date: 2014/04/29